A lot of major companies tend to ignore the benefits of search engine optimization. If people want to find them they will search for the name of the company and there they will appear so the web development team thinks: Our job is done. It makes it very easy when the domain name is the name of the company, which is always the case. But what about the rest of the traffic, the people who don’t think immediately of the company name when they are looking for what that company is specifically in a position to provide.
Let’s take Mr. Doug Framundi, owner of the Framundis grocery store chain (I am making this up), who purchased the domain name: framundis.com. The title tag for the site is Framundis, the site is entirely dynamic and there are no meta tags to speak of. When you search “framundis” his site ranks number one in the search engine rankings.
But what about the people who search for “grocery coupons” or “grocery lists” or “grocery stores”? That traffic seems pretty valuable too… after all why should they get their coupons on another site and make a grocery list elsewhere when they can do that on the Framundis site too? It is important not to rely simply on people knowing the company name, you want to spread that company name and grow as a company as well. But alas, the Framundis site is nowhere to be found. What a pity and a shame for Mr. Framundi.
Major retailers need to realize that as the internet becomes more important, and search engine use increases, it is time to face facts that not all traffic will come from searching the name of the company, and if that is the only keyword the site ranks for then they are missing out on a piece of the pie that could have been theirs.
This annoys me.
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