Jim Carroll mentioned that 65% of the children in kindergarten today will be working in jobs that do not even exist yet. A thirteen year old girl sent approximately 15,000 text messages in one month, and on average teens send over 1000 text messages per month. I would not parry a guess as to how many households tech support is offered by the youngest member of the family. The reality is children live in a digital world and they will grow up to be adults, ever more dependent on digital formats because they were raised practically from birth with access to various forms of digital content. The generation of TV and celebrities will soon pass, our obsessions with various glorified individuals will cease, and the children will inherit the earth, bringing on a new age of innumerable pieces of digital data and remote interaction. Marketing will cease being on a mass scale, but will be geared to infinitely smaller user groups and niches, personalized and customized to meet the needs of different channels. More than ever, a consumer pull approach will be required because the children of today tomorrow will pass over any overt form of marketing, which will require a great value add and more importantly, contact throughout the sales cycle.
Twitter, Facebook, blogs… yes this too shall pass. Yes, eventually it will go away, but not anytime soon, and no one will ever go back to traditional marketing – it will only progress and be transformed as new formats for media presentation are created.
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