At Searchology yesterday Google Rich Snippets were announced which will allow for greater markup of web pages to allow for enhanced information to be shown within Google Search results. Allowing two formats to be added to your site, microformats and RDFs, Google Rich Snippets are being hailed as Google’s plunge into the semantic web. The concern here is that this will decrease the amount of click-throughs to a website as all the information would be covered within Google. A rather unlikely story, if you consider that Yahoo SearchMonkey, which offers a similar markup model through RDFs and microformats, can improve site traffic quantity and quality. To truly capitalize on both opportunities to present structured data, multichannel marketers ought move quickly. The early birds here will get the worms as sites slowly take measures to keep up with the competition.
How does structured data improve your search marketing?
If one is striving to communicate with the consumer in the channel that they prefer, it is important to consider search when optimizing marketing strategies. Google Rich Snippets offer real opportunities to communicate relevant information to the search engine user. This would definitely improve search quality, and has the potential to greatly improve search quantity.
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