Web analytics is the objective tracking, collection, measurement, reporting, and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Web analytics are important to any web marketing strategy to ensure performance and help instruct future plans – and today, there are a large number of different web analytics providers to suit the needs of smaller or larger corporations.
In the beginning, server error logs provided the first details about number of hits, and these often included other information that could help identify where the hit came from such as filename, time, referrer, IP address, browser identifier, operating system, and so on. Naturally, as the non-technical crowd became interested in browsing these logs, scripts were written to parse the data from the server error logs and these compiled the first metrics of web analytics.
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