Where great investment goes into creating a weekly circular, both in production and distribution, retailers need to ensure that all marketing strategies are aligned to promote these same priced to sell products.
Online weekly circular – Make your circular available online. Also, do not rely on PDF browsers to display your circular if at all possible. Where the budget allows, outsource an online circular that allows your customers to navigate easily through your circular. This ensures that even those who do not receive your circular can avail of it, and where accessible versions are displayed, the visually impaired will find positive differences, as with Loblaws online circulars. A sturdy online circular will be the foundation of your online multichannel marketing initiatives.
Email – Update customers with products from your weekly circular. Give them a taste of the most appealing savings opportunities, and have them visit your online circular for the full flyer.
Search Marketing – If you are investing in a paid search marketing campaign, take advantage of this by featuring hot products within Google search. Give them a great call to action, don’t just say Me Too, say Buy Now Because It’s On Sale.
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